User Response in Ad Auctions: An MDP Formulation of Long-term Revenue Optimization.

@inproceedings{cai-2024-user, author = {Yang Cai and Zhe Feng and Christopher Liaw and Aranyak Mehta and Grigoris Velegkas}, editor = {Tat-Seng Chua and Chong-Wah Ngo and Ravi Kumar and Hady Wirawan Lauw and Roy Ka-Wei Lee}, title = {{User Response in Ad Auctions: An MDP Formulation of Long-term Revenue Optimization}}, booktitle = {{Proceedings of the ACM on Web Conference 2024, WWW 2024, Singapore, May 13-17, 2024}}, pages = {111--122}, publisher = {ACM}, year = {2024}, url = {https://doi.org/10.1145/3589334.3645495}, doi = {https://doi.org/10.1145/3589334.3645495} }