Targeting converters for new campaigns through factor models.

@inproceedings{agarwal-2012-targeting, author = {Deepak Agarwal and Sandeep Pandey and Vanja Josifovski}, editor = {Alain Mille and Fabien Gandon and Jacques Misselis and Michael Rabinovich and Steffen Staab}, title = {{Targeting converters for new campaigns through factor models}}, booktitle = {{Proceedings of the 21st World Wide Web Conference 2012, WWW 2012, Lyon, France, April 16-20, 2012}}, pages = {101--110}, publisher = {ACM}, year = {2012}, url = {https://doi.org/10.1145/2187836.2187851}, doi = {https://doi.org/10.1145/2187836.2187851} }