General auction mechanism for search advertising.

@inproceedings{aggarwal-2009-general, author = {Gagan Aggarwal and S. Muthukrishnan and D\'{a}vid P\'{a}l and Martin P\'{a}l}, editor = {Juan Quemada and Gonzalo Le\'{o}n and Yoelle Maarek and Wolfgang Nejdl}, title = {{General auction mechanism for search advertising}}, booktitle = {{Proceedings of the 18th International Conference on World Wide Web, WWW 2009, Madrid, Spain, April 20-24, 2009}}, pages = {241--250}, publisher = {ACM}, year = {2009}, url = {https://doi.org/10.1145/1526709.1526742}, doi = {https://doi.org/10.1145/1526709.1526742} }