Multi-touch Attribution for Complex B2B Customer Journeys using Temporal Convolutional Networks.

@inproceedings{agrawal-2022-multitouch, author = {Aniket Agrawal and Nikhil Sheoran and Sourav Suman and Gaurav Sinha}, editor = {Fr\'{e}d\'{e}rique Laforest and Rapha\"{e}l Troncy and Elena Simperl and Deepak Agarwal and Aristides Gionis and Ivan Herman and Lionel M\'{e}dini}, title = {{Multi-touch Attribution for Complex B2B Customer Journeys using Temporal Convolutional Networks}}, booktitle = {{Companion of The Web Conference 2022, Virtual Event / Lyon, France, April 25 - 29, 2022}}, pages = {910--917}, publisher = {ACM}, year = {2022}, url = {https://doi.org/10.1145/3487553.3524670}, doi = {https://doi.org/10.1145/3487553.3524670} }