Web-scale user modeling for targeting.

@inproceedings{aly-2012-webscale, author = {Mohamed Aly and Andrew O. Hatch and Vanja Josifovski and Vijay K. Narayanan}, editor = {Alain Mille and Fabien Gandon and Jacques Misselis and Michael Rabinovich and Steffen Staab}, title = {{Web-scale user modeling for targeting}}, booktitle = {{Proceedings of the 21st World Wide Web Conference, WWW 2012, Lyon, France, April 16-20, 2012 (Companion Volume)}}, pages = {3--12}, publisher = {ACM}, year = {2012}, url = {https://doi.org/10.1145/2187980.2187982}, doi = {https://doi.org/10.1145/2187980.2187982} }