Mining advertiser-specific user behavior using adfactors.

@inproceedings{archak-2010-mining, author = {Nikolay Archak and Vahab S. Mirrokni and S. Muthukrishnan}, editor = {Michael Rappa and Paul Jones and Juliana Freire and Soumen Chakrabarti}, title = {{Mining advertiser-specific user behavior using adfactors}}, booktitle = {{Proceedings of the 19th International Conference on World Wide Web, WWW 2010, Raleigh, North Carolina, USA, April 26-30, 2010}}, pages = {31--40}, publisher = {ACM}, year = {2010}, url = {https://doi.org/10.1145/1772690.1772695}, doi = {https://doi.org/10.1145/1772690.1772695} }