Beyond Customer Lifetime Valuation: Measuring the Value of Acquisition and Retention for Subscription Services.

@inproceedings{badri-2022-beyond, author = {Hamidreza Badri and Allen Tran}, editor = {Fr\'{e}d\'{e}rique Laforest and Rapha\"{e}l Troncy and Elena Simperl and Deepak Agarwal and Aristides Gionis and Ivan Herman and Lionel M\'{e}dini}, title = {{Beyond Customer Lifetime Valuation: Measuring the Value of Acquisition and Retention for Subscription Services}}, booktitle = {{WWW '22: The ACM Web Conference 2022, Virtual Event, Lyon, France, April 25 - 29, 2022}}, pages = {132--140}, publisher = {ACM}, year = {2022}, url = {https://doi.org/10.1145/3485447.3512058}, doi = {https://doi.org/10.1145/3485447.3512058} }