R-U-in?: doing what you like, with people whom you like.

@inproceedings{banerjee-2008-ruin, author = {Nilanjan Banerjee and Dipanjan Chakraborty and Koustuv Dasgupta and Sumit Mittal and Seema Nagar}, editor = {Jinpeng Huai and Robin Chen and Hsiao-Wuen Hon and Yunhao Liu and Wei-Ying Ma and Andrew Tomkins and Xiaodong Zhang}, title = {{R-U-in?: doing what you like, with people whom you like}}, booktitle = {{Proceedings of the 17th International Conference on World Wide Web, WWW 2008, Beijing, China, April 21-25, 2008}}, pages = {1239--1240}, publisher = {ACM}, year = {2008}, url = {https://doi.org/10.1145/1367497.1367745}, doi = {https://doi.org/10.1145/1367497.1367745} }