AdHeat: an influence-based diffusion model for propagating hints to match ads.

@inproceedings{bao-2010-adheat, author = {Hongji Bao and Edward Y. Chang}, editor = {Michael Rappa and Paul Jones and Juliana Freire and Soumen Chakrabarti}, title = {{AdHeat: an influence-based diffusion model for propagating hints to match ads}}, booktitle = {{Proceedings of the 19th International Conference on World Wide Web, WWW 2010, Raleigh, North Carolina, USA, April 26-30, 2010}}, pages = {71--80}, publisher = {ACM}, year = {2010}, url = {https://doi.org/10.1145/1772690.1772699}, doi = {https://doi.org/10.1145/1772690.1772699} }