Impact of ad impressions on dynamic commercial actions: value attribution in marketing campaigns.

@inproceedings{barajas-2012-impact, author = {Joel Barajas and Ram Akella and Marius Holtan and Jaimie Kwon and Aaron Flores and Victor Andrei}, editor = {Alain Mille and Fabien Gandon and Jacques Misselis and Michael Rabinovich and Steffen Staab}, title = {{Impact of ad impressions on dynamic commercial actions: value attribution in marketing campaigns}}, booktitle = {{Proceedings of the 21st World Wide Web Conference, WWW 2012, Lyon, France, April 16-20, 2012 (Companion Volume)}}, pages = {459--460}, publisher = {ACM}, year = {2012}, url = {https://doi.org/10.1145/2187980.2188076}, doi = {https://doi.org/10.1145/2187980.2188076} }