Dynamic evaluation of online display advertising with randomized experiments: an aggregated approach.

@inproceedings{barajas-2013-dynamic, author = {Joel Barajas and Ram Akella and Marius Holtan and Jaimie Kwon and Aaron Flores and Victor Andrei}, editor = {Les Carr and Alberto H. F. Laender and Bernadette Farias L\'{o}scio and Irwin King and Marcus Fontoura and Denny Vrandecic and Lora Aroyo and Jos\'{e} Palazzo M. de Oliveira and Fernanda Lima and Erik Wilde}, title = {{Dynamic evaluation of online display advertising with randomized experiments: an aggregated approach}}, booktitle = {{22nd International World Wide Web Conference, WWW '13, Rio de Janeiro, Brazil, May 13-17, 2013, Companion Volume}}, pages = {115--116}, publisher = {International World Wide Web Conferences Steering Committee / ACM}, year = {2013}, url = {https://doi.org/10.1145/2487788.2487842}, doi = {https://doi.org/10.1145/2487788.2487842} }