Improving Post-Click User Engagement on Native Ads via Survival Analysis.

@inproceedings{barbieri-2016-improving, author = {Nicola Barbieri and Fabrizio Silvestri and Mounia Lalmas}, editor = {Jacqueline Bourdeau and James A. Hendler and Roger Nkambou and Ian Horrocks and Ben Y. Zhao}, title = {{Improving Post-Click User Engagement on Native Ads via Survival Analysis}}, booktitle = {{Proceedings of the 25th International Conference on World Wide Web, WWW 2016, Montreal, Canada, April 11 - 15, 2016}}, pages = {761--770}, publisher = {ACM}, year = {2016}, url = {https://doi.org/10.1145/2872427.2883092}, doi = {https://doi.org/10.1145/2872427.2883092} }