The anatomy of an ad: structured indexing and retrieval for sponsored search.

@inproceedings{bendersky-2010-anatomy, author = {Michael Bendersky and Evgeniy Gabrilovich and Vanja Josifovski and Donald Metzler}, editor = {Michael Rappa and Paul Jones and Juliana Freire and Soumen Chakrabarti}, title = {{The anatomy of an ad: structured indexing and retrieval for sponsored search}}, booktitle = {{Proceedings of the 19th International Conference on World Wide Web, WWW 2010, Raleigh, North Carolina, USA, April 26-30, 2010}}, pages = {101--110}, publisher = {ACM}, year = {2010}, url = {https://doi.org/10.1145/1772690.1772702}, doi = {https://doi.org/10.1145/1772690.1772702} }