Shapley Meets Uniform: An Axiomatic Framework for Attribution in Online Advertising.

@inproceedings{besbes-2019-shapley, author = {Omar Besbes and Antoine D\'{e}sir and Vineet Goyal and Garud Iyengar and Raghav Singal}, editor = {Ling Liu and Ryen W. White and Amin Mantrach and Fabrizio Silvestri and Julian J. McAuley and Ricardo Baeza-Yates and Leila Zia}, title = {{Shapley Meets Uniform: An Axiomatic Framework for Attribution in Online Advertising}}, booktitle = {{The World Wide Web Conference, WWW 2019, San Francisco, CA, USA, May 13-17, 2019}}, pages = {1713--1723}, publisher = {ACM}, year = {2019}, url = {https://doi.org/10.1145/3308558.3313731}, doi = {https://doi.org/10.1145/3308558.3313731} }