Paid placement strategies for internet search engines.

@inproceedings{bhargava-2002-paid, author = {Hemant K. Bhargava and Juan Feng}, editor = {David Lassner and David De Roure and Arun Iyengar}, title = {{Paid placement strategies for internet search engines}}, booktitle = {{Proceedings of the Eleventh International World Wide Web Conference, WWW 2002, May 7-11, 2002, Honolulu, Hawaii, USA}}, pages = {117--123}, publisher = {ACM}, year = {2002}, url = {https://doi.org/10.1145/511446.511462}, doi = {https://doi.org/10.1145/511446.511462} }