Inferring the demographics of search users: social data meets search queries.

@inproceedings{bi-2013-inferring, author = {Bin Bi and Milad Shokouhi and Michal Kosinski and Thore Graepel}, editor = {Daniel Schwabe and Virg\'{i}lio A. F. Almeida and Hartmut Glaser and Ricardo Baeza-Yates and Sue B. Moon}, title = {{Inferring the demographics of search users: social data meets search queries}}, booktitle = {{22nd International World Wide Web Conference, WWW '13, Rio de Janeiro, Brazil, May 13-17, 2013}}, pages = {131--140}, publisher = {International World Wide Web Conferences Steering Committee / ACM}, year = {2013}, url = {https://doi.org/10.1145/2488388.2488401}, doi = {https://doi.org/10.1145/2488388.2488401} }