Friendly, Appealing or Both?: Characterising User Experience in Sponsored Search Landing Pages.
Marc Bron|Miriam Redi|Mounia Lalmas|Fabrizio Silvestri|Huw Evans|Mahlon Chute
| Anthology ID: | DBLP:conf/www/BronRLSEC17 |
|---|---|
| Volume: | Proceedings of the 26th International Conference on World Wide Web Companion, Perth, Australia, April 3-7, 2017 |
| Year: | 2017 |
| Venue: | The Web Conference (WWW) |
| Publisher: | ACM |
| Pages: | 699-707 |
| URL: | https://doi.org/10.1145/3041021.3054193 |
| DOI: | https://doi.org/10.1145/3041021.3054193 |
| DBLP: | conf/www/BronRLSEC17 |
| BibTeX: |
@inproceedings{bron-2017-friendly,
author = {Marc Bron and
Miriam Redi and
Mounia Lalmas and
Fabrizio Silvestri and
Huw Evans and
Mahlon Chute},
editor = {Rick Barrett and
Rick Cummings and
Eugene Agichtein and
Evgeniy Gabrilovich},
title = {{Friendly, Appealing or Both?: Characterising User Experience in Sponsored Search Landing Pages}},
booktitle = {{Proceedings of the 26th International Conference on World Wide Web Companion, Perth, Australia, April 3-7, 2017}},
pages = {699--707},
publisher = {ACM},
year = {2017},
url = {https://doi.org/10.1145/3041021.3054193},
doi = {https://doi.org/10.1145/3041021.3054193}
}