RTBAgent: A LLM-based Agent System for Real-Time Bidding.

@inproceedings{cai-2025-rtbagent, author = {Leng Cai and Junxuan He and Yikai Li and Junjie Liang and Yuanping Lin and Ziming Quan and Yawen Zeng and Jin Xu}, editor = {Guodong Long and Michale Blumestein and Yi Chang and Liane Lewin-Eytan and Zi Huang and Elad Yom-Tov}, title = {{RTBAgent: A LLM-based Agent System for Real-Time Bidding}}, booktitle = {{Companion Proceedings of the ACM on Web Conference 2025, WWW 2025, Sydney, NSW, Australia, 28 April 2025 - 2 May 2025}}, pages = {104--113}, publisher = {ACM}, year = {2025}, url = {https://doi.org/10.1145/3701716.3715259}, doi = {https://doi.org/10.1145/3701716.3715259} }