Sponsored Search Auctions with Rich Ads.
Ruggiero Cavallo|Prabhakar Krishnamurthy|Maxim Sviridenko|Christopher A. Wilkens
| Anthology ID: | DBLP:conf/www/CavalloKSW17 |
|---|---|
| Volume: | Proceedings of the 26th International Conference on World Wide Web, WWW 2017, Perth, Australia, April 3-7, 2017 |
| Year: | 2017 |
| Venue: | The Web Conference (WWW) |
| Publisher: | ACM |
| Pages: | 43-51 |
| URL: | https://doi.org/10.1145/3038912.3052703 |
| DOI: | https://doi.org/10.1145/3038912.3052703 |
| DBLP: | conf/www/CavalloKSW17 |
| BibTeX: |
@inproceedings{cavallo-2017-sponsored,
author = {Ruggiero Cavallo and
Prabhakar Krishnamurthy and
Maxim Sviridenko and
Christopher A. Wilkens},
editor = {Rick Barrett and
Rick Cummings and
Eugene Agichtein and
Evgeniy Gabrilovich},
title = {{Sponsored Search Auctions with Rich Ads}},
booktitle = {{Proceedings of the 26th International Conference on World Wide Web, WWW 2017, Perth, Australia, April 3-7, 2017}},
pages = {43--51},
publisher = {ACM},
year = {2017},
url = {https://doi.org/10.1145/3038912.3052703},
doi = {https://doi.org/10.1145/3038912.3052703}
}