Contextual advertising by combining relevance with click feedback.

@inproceedings{chakrabarti-2008-contextual, author = {Deepayan Chakrabarti and Deepak Agarwal and Vanja Josifovski}, editor = {Jinpeng Huai and Robin Chen and Hsiao-Wuen Hon and Yunhao Liu and Wei-Ying Ma and Andrew Tomkins and Xiaodong Zhang}, title = {{Contextual advertising by combining relevance with click feedback}}, booktitle = {{Proceedings of the 17th International Conference on World Wide Web, WWW 2008, Beijing, China, April 21-25, 2008}}, pages = {417--426}, publisher = {ACM}, year = {2008}, url = {https://doi.org/10.1145/1367497.1367554}, doi = {https://doi.org/10.1145/1367497.1367554} }