Using landing pages for sponsored search ad selection.

@inproceedings{choi-2010-using, author = {Yejin Choi and Marcus Fontoura and Evgeniy Gabrilovich and Vanja Josifovski and Maur\'{i}cio R. Mediano and Bo Pang}, editor = {Michael Rappa and Paul Jones and Juliana Freire and Soumen Chakrabarti}, title = {{Using landing pages for sponsored search ad selection}}, booktitle = {{Proceedings of the 19th International Conference on World Wide Web, WWW 2010, Raleigh, North Carolina, USA, April 26-30, 2010}}, pages = {251--260}, publisher = {ACM}, year = {2010}, url = {https://doi.org/10.1145/1772690.1772717}, doi = {https://doi.org/10.1145/1772690.1772717} }