Online learning from click data for sponsored search.

@inproceedings{ciaramita-2008-online, author = {Massimiliano Ciaramita and Vanessa Murdock and Vassilis Plachouras}, editor = {Jinpeng Huai and Robin Chen and Hsiao-Wuen Hon and Yunhao Liu and Wei-Ying Ma and Andrew Tomkins and Xiaodong Zhang}, title = {{Online learning from click data for sponsored search}}, booktitle = {{Proceedings of the 17th International Conference on World Wide Web, WWW 2008, Beijing, China, April 21-25, 2008}}, pages = {227--236}, publisher = {ACM}, year = {2008}, url = {https://doi.org/10.1145/1367497.1367529}, doi = {https://doi.org/10.1145/1367497.1367529} }