Adaptive Sequential Experimentation Techniques for A/B Testing and Model Tuning.

@inproceedings{clark-2015-adaptive, author = {Scott Clark}, editor = {Aldo Gangemi and Stefano Leonardi and Alessandro Panconesi}, title = {{Adaptive Sequential Experimentation Techniques for A/B Testing and Model Tuning}}, booktitle = {{Proceedings of the 24th International Conference on World Wide Web Companion, WWW 2015, Florence, Italy, May 18-22, 2015 - Companion Volume}}, pages = {911}, publisher = {ACM}, year = {2015}, url = {https://doi.org/10.1145/2740908.2743063}, doi = {https://doi.org/10.1145/2740908.2743063} }