Your two weeks of fame and your grandmother's.

@inproceedings{cook-2012-two, author = {James Cook and Atish Das Sarma and Alex Fabrikant and Andrew Tomkins}, editor = {Alain Mille and Fabien Gandon and Jacques Misselis and Michael Rabinovich and Steffen Staab}, title = {{Your two weeks of fame and your grandmother's}}, booktitle = {{Proceedings of the 21st World Wide Web Conference 2012, WWW 2012, Lyon, France, April 16-20, 2012}}, pages = {919--928}, publisher = {ACM}, year = {2012}, url = {https://doi.org/10.1145/2187836.2187959}, doi = {https://doi.org/10.1145/2187836.2187959} }