Competing for users' attention: on the interplay between organic and sponsored search results.

@inproceedings{danescuniculescumizil-2010-competing, author = {Cristian Danescu-Niculescu-Mizil and Andrei Z. Broder and Evgeniy Gabrilovich and Vanja Josifovski and Bo Pang}, editor = {Michael Rappa and Paul Jones and Juliana Freire and Soumen Chakrabarti}, title = {{Competing for users' attention: on the interplay between organic and sponsored search results}}, booktitle = {{Proceedings of the 19th International Conference on World Wide Web, WWW 2010, Raleigh, North Carolina, USA, April 26-30, 2010}}, pages = {291--300}, publisher = {ACM}, year = {2010}, url = {https://doi.org/10.1145/1772690.1772721}, doi = {https://doi.org/10.1145/1772690.1772721} }