Computational advertising: leveraging user interaction & contextual factors for improved ad retrieval & ranking.

@inproceedings{dave-2011-computational, author = {Kushal S. Dave}, editor = {Sadagopan Srinivasan and Krithi Ramamritham and Arun Kumar and M. P. Ravindra and Elisa Bertino and Ravi Kumar}, title = {{Computational advertising: leveraging user interaction & contextual factors for improved ad retrieval & ranking}}, booktitle = {{Proceedings of the 20th International Conference on World Wide Web, WWW 2011, Hyderabad, India, March 28 - April 1, 2011 (Companion Volume)}}, pages = {349--354}, publisher = {ACM}, year = {2011}, url = {https://doi.org/10.1145/1963192.1963342}, doi = {https://doi.org/10.1145/1963192.1963342} }