Using the Delay in a Treatment Effect to Improve Sensitivity and Preserve Directionality of Engagement Metrics in A/B Experiments.

@inproceedings{drutsa-2017-using, author = {Alexey Drutsa and Gleb Gusev and Pavel Serdyukov}, editor = {Rick Barrett and Rick Cummings and Eugene Agichtein and Evgeniy Gabrilovich}, title = {{Using the Delay in a Treatment Effect to Improve Sensitivity and Preserve Directionality of Engagement Metrics in A/B Experiments}}, booktitle = {{Proceedings of the 26th International Conference on World Wide Web, WWW 2017, Perth, Australia, April 3-7, 2017}}, pages = {1301--1310}, publisher = {ACM}, year = {2017}, url = {https://doi.org/10.1145/3038912.3052664}, doi = {https://doi.org/10.1145/3038912.3052664} }