Bid optimization for broad match ad auctions.

@inproceedings{evendar-2009-bid, author = {Eyal Even-Dar and Vahab S. Mirrokni and S. Muthukrishnan and Yishay Mansour and Uri Nadav}, editor = {Juan Quemada and Gonzalo Le\'{o}n and Yoelle Maarek and Wolfgang Nejdl}, title = {{Bid optimization for broad match ad auctions}}, booktitle = {{Proceedings of the 18th International Conference on World Wide Web, WWW 2009, Madrid, Spain, April 20-24, 2009}}, pages = {231--240}, publisher = {ACM}, year = {2009}, url = {https://doi.org/10.1145/1526709.1526741}, doi = {https://doi.org/10.1145/1526709.1526741} }