How google analytics and conventional cookie tracking techniques overestimate unique visitors.

@inproceedings{fomitchev-2010-google, author = {Max I. Fomitchev}, editor = {Michael Rappa and Paul Jones and Juliana Freire and Soumen Chakrabarti}, title = {{How google analytics and conventional cookie tracking techniques overestimate unique visitors}}, booktitle = {{Proceedings of the 19th International Conference on World Wide Web, WWW 2010, Raleigh, North Carolina, USA, April 26-30, 2010}}, pages = {1093--1094}, publisher = {ACM}, year = {2010}, url = {https://doi.org/10.1145/1772690.1772820}, doi = {https://doi.org/10.1145/1772690.1772820} }