PPM : A Pre-trained Plug-in Model for Click-through Rate Prediction.

@inproceedings{gao-2024-ppm, author = {Yuanbo Gao and Peng Lin and Dongyue Wang and Feng Mei and Xiwei Zhao and Sulong Xu and Jinghe Hu}, editor = {Tat-Seng Chua and Chong-Wah Ngo and Roy Ka-Wei Lee and Ravi Kumar and Hady Wirawan Lauw}, title = {{PPM : A Pre-trained Plug-in Model for Click-through Rate Prediction}}, booktitle = {{Companion Proceedings of the ACM on Web Conference 2024, WWW 2024, Singapore, Singapore, May 13-17, 2024}}, pages = {311--318}, publisher = {ACM}, year = {2024}, url = {https://doi.org/10.1145/3589335.3648329}, doi = {https://doi.org/10.1145/3589335.3648329} }