Social search in "Small-World" experiments.

@inproceedings{goel-2009-social, author = {Sharad Goel and Roby Muhamad and Duncan J. Watts}, editor = {Juan Quemada and Gonzalo Le\'{o}n and Yoelle Maarek and Wolfgang Nejdl}, title = {{Social search in "Small-World" experiments}}, booktitle = {{Proceedings of the 18th International Conference on World Wide Web, WWW 2009, Madrid, Spain, April 20-24, 2009}}, pages = {701--710}, publisher = {ACM}, year = {2009}, url = {https://doi.org/10.1145/1526709.1526804}, doi = {https://doi.org/10.1145/1526709.1526804} }