Generating ad targeting rules using sparse principal component analysis with constraints.

@inproceedings{grbovic-2014-generating, author = {Mihajlo Grbovic and Slobodan Vucetic}, editor = {Chin-Wan Chung and Andrei Z. Broder and Kyuseok Shim and Torsten Suel}, title = {{Generating ad targeting rules using sparse principal component analysis with constraints}}, booktitle = {{23rd International World Wide Web Conference, WWW '14, Seoul, Republic of Korea, April 7-11, 2014, Companion Volume}}, pages = {283--284}, publisher = {ACM}, year = {2014}, url = {https://doi.org/10.1145/2567948.2577351}, doi = {https://doi.org/10.1145/2567948.2577351} }