Challenges, Best Practices and Pitfalls in Evaluating Results of Online Controlled Experiments.

@inproceedings{gupta-2020-challenges, author = {Somit Gupta and Xiaolin Shi and Pavel A. Dmitriev and Xin Fu}, editor = {Amal El Fallah Seghrouchni and Gita Reese Sukthankar and Tie-Yan Liu and Maarten van Steen}, title = {{Challenges, Best Practices and Pitfalls in Evaluating Results of Online Controlled Experiments}}, booktitle = {{Companion of The 2020 Web Conference 2020, Taipei, Taiwan, April 20-24, 2020}}, pages = {317--319}, publisher = {ACM / IW3C2}, year = {2020}, url = {https://doi.org/10.1145/3366424.3383117}, doi = {https://doi.org/10.1145/3366424.3383117} }