Auto-bidding under Return-on-Spend Constraints with Uncertainty Quantification.

@inproceedings{han-2026-autobidding, author = {Jiale Han and Chun Gan and Chengcheng Zhang and Jie He and Zhangang Lin and Ching Law and Xiaowu Dai}, editor = {Hakim Hacid and Yoelle Maarek and Francesco Bonchi and Ido Guy and Emine Yilmaz}, title = {{Auto-bidding under Return-on-Spend Constraints with Uncertainty Quantification}}, booktitle = {{Proceedings of the ACM Web Conference 2026, WWW 2026, Dubai, United Arab Emirates, originally scheduled for April 13-17, 2026, rescheduled for June 29 - July 3, 2026}}, pages = {19--30}, publisher = {ACM}, year = {2026}, url = {https://doi.org/10.1145/3774904.3792109}, doi = {https://doi.org/10.1145/3774904.3792109} }