Optimal marketing strategies over social networks.

@inproceedings{hartline-2008-optimal, author = {Jason D. Hartline and Vahab S. Mirrokni and Mukund Sundararajan}, editor = {Jinpeng Huai and Robin Chen and Hsiao-Wuen Hon and Yunhao Liu and Wei-Ying Ma and Andrew Tomkins and Xiaodong Zhang}, title = {{Optimal marketing strategies over social networks}}, booktitle = {{Proceedings of the 17th International Conference on World Wide Web, WWW 2008, Beijing, China, April 21-25, 2008}}, pages = {189--198}, publisher = {ACM}, year = {2008}, url = {https://doi.org/10.1145/1367497.1367524}, doi = {https://doi.org/10.1145/1367497.1367524} }