PRINT: Personalized Relevance Incentive Network for CTR Prediction in Sponsored Search.

@inproceedings{hong-2024-print, author = {Zhaolin Hong and Haitao Wang and Chengjie Qian and Wei Chen and Tianqi He and Yajie Zou and Qiang Liu and Xingxing Wang}, editor = {Tat-Seng Chua and Chong-Wah Ngo and Roy Ka-Wei Lee and Ravi Kumar and Hady Wirawan Lauw}, title = {{PRINT: Personalized Relevance Incentive Network for CTR Prediction in Sponsored Search}}, booktitle = {{Companion Proceedings of the ACM on Web Conference 2024, WWW 2024, Singapore, Singapore, May 13-17, 2024}}, pages = {190--195}, publisher = {ACM}, year = {2024}, url = {https://doi.org/10.1145/3589335.3648316}, doi = {https://doi.org/10.1145/3589335.3648316} }