Entire Chain Uplift Modeling with Context-Enhanced Learning for Intelligent Marketing.

@inproceedings{huang-2024-entire, author = {Yinqiu Huang and Shuli Wang and Min Gao and Xue Wei and Changhao Li and Chuan Luo and Yinhua Zhu and Xiong Xiao and Yi Luo}, editor = {Tat-Seng Chua and Chong-Wah Ngo and Roy Ka-Wei Lee and Ravi Kumar and Hady Wirawan Lauw}, title = {{Entire Chain Uplift Modeling with Context-Enhanced Learning for Intelligent Marketing}}, booktitle = {{Companion Proceedings of the ACM on Web Conference 2024, WWW 2024, Singapore, Singapore, May 13-17, 2024}}, pages = {226--234}, publisher = {ACM}, year = {2024}, url = {https://doi.org/10.1145/3589335.3648320}, doi = {https://doi.org/10.1145/3589335.3648320} }