When Does Improved Targeting Increase Revenue?
Patrick Hummel|R. Preston McAfee
| Anthology ID: | DBLP:conf/www/HummelM15 |
|---|---|
| Volume: | Proceedings of the 24th International Conference on World Wide Web, WWW 2015, Florence, Italy, May 18-22, 2015 |
| Year: | 2015 |
| Venue: | The Web Conference (WWW) |
| Publisher: | ACM |
| Pages: | 462-472 |
| URL: | https://doi.org/10.1145/2736277.2741079 |
| DOI: | https://doi.org/10.1145/2736277.2741079 |
| DBLP: | conf/www/HummelM15 |
| BibTeX: |
@inproceedings{hummel-2015-improved,
author = {Patrick Hummel and
R. Preston McAfee},
editor = {Aldo Gangemi and
Stefano Leonardi and
Alessandro Panconesi},
title = {{When Does Improved Targeting Increase Revenue?}},
booktitle = {{Proceedings of the 24th International Conference on World Wide Web, WWW 2015, Florence, Italy, May 18-22, 2015}},
pages = {462--472},
publisher = {ACM},
year = {2015},
url = {https://doi.org/10.1145/2736277.2741079},
doi = {https://doi.org/10.1145/2736277.2741079}
}