Optimal marketing and pricing over social networks.

@inproceedings{immorlica-2010-optimal, author = {Nicole Immorlica and Vahab S. Mirrokni}, editor = {Michael Rappa and Paul Jones and Juliana Freire and Soumen Chakrabarti}, title = {{Optimal marketing and pricing over social networks}}, booktitle = {{Proceedings of the 19th International Conference on World Wide Web, WWW 2010, Raleigh, North Carolina, USA, April 26-30, 2010}}, pages = {1349--1350}, publisher = {ACM}, year = {2010}, url = {https://doi.org/10.1145/1772690.1772924}, doi = {https://doi.org/10.1145/1772690.1772924} }