Unleashing the Potential of Sparse Attention on Long-term Behaviors for CTR Prediction.

@inproceedings{lai-2026-unleashing, author = {Weijiang Lai and Beihong Jin and Di Zhang and Siru Chen and Jiongyan Zhang and Yuhang Gou and Jian Dong and Xingxing Wang}, editor = {Hakim Hacid and Yoelle Maarek and Francesco Bonchi and Ido Guy and Emine Yilmaz}, title = {{Unleashing the Potential of Sparse Attention on Long-term Behaviors for CTR Prediction}}, booktitle = {{Proceedings of the ACM Web Conference 2026, WWW 2026, Dubai, United Arab Emirates, originally scheduled for April 13-17, 2026, rescheduled for June 29 - July 3, 2026}}, pages = {8041--8050}, publisher = {ACM}, year = {2026}, url = {https://doi.org/10.1145/3774904.3792808}, doi = {https://doi.org/10.1145/3774904.3792808} }