Handling forecast errors while bidding for display advertising.

@inproceedings{lang-2012-handling, author = {Kevin J. Lang and Benjamin Moseley and Sergei Vassilvitskii}, editor = {Alain Mille and Fabien Gandon and Jacques Misselis and Michael Rabinovich and Steffen Staab}, title = {{Handling forecast errors while bidding for display advertising}}, booktitle = {{Proceedings of the 21st World Wide Web Conference 2012, WWW 2012, Lyon, France, April 16-20, 2012}}, pages = {371--380}, publisher = {ACM}, year = {2012}, url = {https://doi.org/10.1145/2187836.2187887}, doi = {https://doi.org/10.1145/2187836.2187887} }