Are Copywriters the Best Humans for the Job? The Case of Health-Related Ads.

@inproceedings{levontin-2025-copywriters, author = {Liat Levontin and Baillie Shuster and Elad Yom-Tov and Brit Youngmann}, editor = {Guodong Long and Michale Blumestein and Yi Chang and Liane Lewin-Eytan and Zi Huang and Elad Yom-Tov}, title = {{Are Copywriters the Best Humans for the Job? The Case of Health-Related Ads}}, booktitle = {{Companion Proceedings of the ACM on Web Conference 2025, WWW 2025, Sydney, NSW, Australia, 28 April 2025 - 2 May 2025}}, pages = {2732--2735}, publisher = {ACM}, year = {2025}, url = {https://doi.org/10.1145/3701716.3717865}, doi = {https://doi.org/10.1145/3701716.3717865} }