Counterfactual Estimation and Optimization of Click Metrics in Search Engines: A Case Study.

@inproceedings{li-2015-counterfactual, author = {Lihong Li and Shunbao Chen and Jim Kleban and Ankur Gupta}, editor = {Aldo Gangemi and Stefano Leonardi and Alessandro Panconesi}, title = {{Counterfactual Estimation and Optimization of Click Metrics in Search Engines: A Case Study}}, booktitle = {{Proceedings of the 24th International Conference on World Wide Web Companion, WWW 2015, Florence, Italy, May 18-22, 2015 - Companion Volume}}, pages = {929--934}, publisher = {ACM}, year = {2015}, url = {https://doi.org/10.1145/2740908.2742562}, doi = {https://doi.org/10.1145/2740908.2742562} }