An Unbiased Entire-Space Causal Framework for Click-Through Rate Estimation in Pre-Ranking.

@inproceedings{li-2025-unbiased, author = {Xuanlin Li and Xiangyu Cai and Hao Peng and Jia Duan and Wei Wang and Zehua Zhang and Changping Peng and Zhangang Lin and Ching Law and Jingping Shao}, editor = {Guodong Long and Michale Blumestein and Yi Chang and Liane Lewin-Eytan and Zi Huang and Elad Yom-Tov}, title = {{An Unbiased Entire-Space Causal Framework for Click-Through Rate Estimation in Pre-Ranking}}, booktitle = {{Companion Proceedings of the ACM on Web Conference 2025, WWW 2025, Sydney, NSW, Australia, 28 April 2025 - 2 May 2025}}, pages = {306--314}, publisher = {ACM}, year = {2025}, url = {https://doi.org/10.1145/3701716.3715210}, doi = {https://doi.org/10.1145/3701716.3715210} }