ClickPrompt: CTR Models are Strong Prompt Generators for Adapting Language Models to CTR Prediction.

@inproceedings{lin-2024-clickprompt, author = {Jianghao Lin and Bo Chen and Hangyu Wang and Yunjia Xi and Yanru Qu and Xinyi Dai and Kangning Zhang and Ruiming Tang and Yong Yu and Weinan Zhang}, editor = {Tat-Seng Chua and Chong-Wah Ngo and Ravi Kumar and Hady Wirawan Lauw and Roy Ka-Wei Lee}, title = {{ClickPrompt: CTR Models are Strong Prompt Generators for Adapting Language Models to CTR Prediction}}, booktitle = {{Proceedings of the ACM on Web Conference 2024, WWW 2024, Singapore, May 13-17, 2024}}, pages = {3319--3330}, publisher = {ACM}, year = {2024}, url = {https://doi.org/10.1145/3589334.3645396}, doi = {https://doi.org/10.1145/3589334.3645396} }