Model Ensemble for Click Prediction in Bing Search Ads.

@inproceedings{ling-2017-model, author = {Xiaoliang Ling and Weiwei Deng and Chen Gu and Hucheng Zhou and Cui Li and Feng Sun}, editor = {Rick Barrett and Rick Cummings and Eugene Agichtein and Evgeniy Gabrilovich}, title = {{Model Ensemble for Click Prediction in Bing Search Ads}}, booktitle = {{Proceedings of the 26th International Conference on World Wide Web Companion, Perth, Australia, April 3-7, 2017}}, pages = {689--698}, publisher = {ACM}, year = {2017}, url = {https://doi.org/10.1145/3041021.3054192}, doi = {https://doi.org/10.1145/3041021.3054192} }