De-Anchor: Mitigating Attention Polarization for Lifelong User Behavior Modeling in Click-Through Rate Prediction.

@inproceedings{liu-2024-deanchor, author = {Hongzun Liu and Kang Yin and Tianyu Sun and Rui Huang and Yunsong Li and Xiao Fang and Zhaojie Liu and Weidong Liu and Guorui Zhou}, editor = {Tat-Seng Chua and Chong-Wah Ngo and Roy Ka-Wei Lee and Ravi Kumar and Hady Wirawan Lauw}, title = {{De-Anchor: Mitigating Attention Polarization for Lifelong User Behavior Modeling in Click-Through Rate Prediction}}, booktitle = {{Companion Proceedings of the ACM on Web Conference 2024, WWW 2024, Singapore, Singapore, May 13-17, 2024}}, pages = {694--697}, publisher = {ACM}, year = {2024}, url = {https://doi.org/10.1145/3589335.3651486}, doi = {https://doi.org/10.1145/3589335.3651486} }