A feature-pair-based associative classification approach to look-alike modeling for conversion-oriented user-targeting in tail campaigns.

@inproceedings{mangalampalli-2011-featurepairbased, author = {Ashish Mangalampalli and Adwait Ratnaparkhi and Andrew O. Hatch and Abraham Bagherjeiran and Rajesh Parekh and Vikram Pudi}, editor = {Sadagopan Srinivasan and Krithi Ramamritham and Arun Kumar and M. P. Ravindra and Elisa Bertino and Ravi Kumar}, title = {{A feature-pair-based associative classification approach to look-alike modeling for conversion-oriented user-targeting in tail campaigns}}, booktitle = {{Proceedings of the 20th International Conference on World Wide Web, WWW 2011, Hyderabad, India, March 28 - April 1, 2011 (Companion Volume)}}, pages = {85--86}, publisher = {ACM}, year = {2011}, url = {https://doi.org/10.1145/1963192.1963236}, doi = {https://doi.org/10.1145/1963192.1963236} }