How Good are LLMs in Generating Personalized Advertisements?
Elyas Meguellati|Lei Han|Abraham Bernstein|Shazia Sadiq|Gianluca Demartini
| Anthology ID: | DBLP:conf/www/Meguellati0BSD24 |
|---|---|
| Volume: | Companion Proceedings of the ACM on Web Conference 2024, WWW 2024, Singapore, Singapore, May 13-17, 2024 |
| Year: | 2024 |
| Venue: | The Web Conference (WWW) |
| Publisher: | ACM |
| Pages: | 826-829 |
| URL: | https://doi.org/10.1145/3589335.3651520 |
| DOI: | https://doi.org/10.1145/3589335.3651520 |
| DBLP: | conf/www/Meguellati0BSD24 |
| BibTeX: |
@inproceedings{meguellati-2024-good,
author = {Elyas Meguellati and
Lei Han and
Abraham Bernstein and
Shazia Sadiq and
Gianluca Demartini},
editor = {Tat-Seng Chua and
Chong-Wah Ngo and
Roy Ka-Wei Lee and
Ravi Kumar and
Hady Wirawan Lauw},
title = {{How Good are LLMs in Generating Personalized Advertisements?}},
booktitle = {{Companion Proceedings of the ACM on Web Conference 2024, WWW 2024, Singapore, Singapore, May 13-17, 2024}},
pages = {826--829},
publisher = {ACM},
year = {2024},
url = {https://doi.org/10.1145/3589335.3651520},
doi = {https://doi.org/10.1145/3589335.3651520}
}