Does Ad-Free Mean Less Data Collection? An Empirical Study of Platform Data Practices and User Expectations.

@inproceedings{mousavi-2026-adfree, author = {Sepehr Mousavi and Abhisek Dash and Savvas Zannettou and Krishna P. Gummadi}, editor = {Hakim Hacid and Yoelle Maarek and Francesco Bonchi and Ido Guy and Emine Yilmaz}, title = {{Does Ad-Free Mean Less Data Collection? An Empirical Study of Platform Data Practices and User Expectations}}, booktitle = {{Proceedings of the ACM Web Conference 2026, WWW 2026, Dubai, United Arab Emirates, originally scheduled for April 13-17, 2026, rescheduled for June 29 - July 3, 2026}}, pages = {3287--3298}, publisher = {ACM}, year = {2026}, url = {https://doi.org/10.1145/3774904.3792558}, doi = {https://doi.org/10.1145/3774904.3792558} }